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Wednesday
Apr232008

bad branding

DateWednesday, April 23, 2008 at 11:21AM

The UK Office of Government Commerce just redid their logo:



Seems pretty normal until you turn it sideways:


This is why the UK is so wonderful, the group is defending the logo and a spokesperson added this:

We concluded that the effect was generic to the particular combination of the letters 'OGC' - and is not inappropriate to an organisation that's looking to have a firm grip on government spend.

posted on Times Online

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