Flatpack Hotel Rooms

A French company called Abilmo has 'put forward their offer' for rapid-assemble prefabricated bedrooms, complete with full-sized bed and private bathroom. Their market is apparently big festivals and sporting events that are lacking accommodations, but I'm not sure how often that really happens. When cities host events there are normally hotels already standing, and when events occur out in the country people tend to bring a tent or a camper. What environment will host these sorts of things?Either way I still like the idea of an entire hotel's worth of rooms being shipped across the country and assembled in a few minutes time.